ART FOR RENT! Why not flirt with different artistic aesthetics without the long term investment?
Ventura Blvd Magazine:
Check out ADI in the Feb/March 2015 Issue of Ventura Blvd magazine.
Why not add your own art? Art Dimensions Inc. featured in Martha Stewart Weddings!
Here’s a unique wedding gift idea. Help your favorite couple start their own contemporary art collection and “test drive” a work or works of art at affordable prices.
September 30, 2013, Features
Can’t decide what to buy? Do your tastes change so often you find that six months down the road you’ve grown tired of the art on your walls? Leasing art has become an attractive alternative to outright purchasing. We talked to expert Whitney Rosenson about this growing trend.
While the practice of leasing art has been around for some time, its popularity appears to be on the rise, fueled in part by the growing number of online businesses trying to attract those would-be art buyers. Buyers who either may not be sure of what they want and would like to “try before they buy,” or who are not in the position to part with large sums of cash all at once.
To find out more about this growing practice we spoke with Whitney Rosenson, owner of Art Dimensions, a firm that specializes in the leasing of contemporary art of various media including painting, print, sculpture and photography.
Robert Toll’s seated steel figure, “Escape” was leased for the television show, “2 Broke Girls.” The sculpture was featured in the art gallery scene of a December, 2011 episode.
Three of Carlo Marcucci’s wall sculptures were leased by set decorators at Disney Studios for the film, “G-Force.” His artwork can be seen in the saber study scene.
Rose Masterpol’s piece, “Spaces” can be seen in the film, “Ocean’s 13.” Her oil painting is hanging on the wall behind the seated actors.
Citizen LA is a downtown Los Angeles paper and their “Artspotting” section focuses on galleries and exhibits around town. Here Andy Villafane writes about the Art Dimensions gallery once located in Westwood and one of its past exhibits titled, “Fertile Dreams.” All assemblages for this successful show were created by ADI artist, Freyda Miller.
Full Article: “Fertile Dreams” is an exploration into the complex aspects of the maternal psyche as interpreted by conceptual artist Freyda Miller. She integrates assemblage, photography and installation to raise issues of autonomy, stereotypes and the vulnerable portrayal of the feminine. Painting, carpentry, needlework, wardrobe and propping are some of the mediums and methods Miller uses to create imagery that expresses her ideas and feelings about motherhood – along with its unreal expectations, misconceptions and surrounding myths. In “Shame on You,” a large doll with its head cracked open and glued, sits in a wire cage with the hatch door open. In “Nesting,” Miller attaches a small doll to a decorative piece of wood, adhering to its belly a nest containing three eggs with feathers. Many of the works utilize dolls and eggs among other found objects, vintage treasures and personal mementos. The result is a metaphorical language of sight and confinement that speaks to the heart and critical mind. Art Dimensions specializes in the rental and sales of contemporary art in all media.
Lisa Joyner’s “It List” highlights Art Dimensions Inc. and our “lease with option” program. Owner, Whitney Rosenson is interviewed, and also gives a tour of a law office she decorated with ADI’s prints and paintings. You can see various works of art rented through Art Dimensions Inc. and hear about the perks of leasing artwork for a corporate setting.
In 2005, Art Dimensions Inc. was highlighted by “Daily Candy,” an internet, subscription-based daily report. Read why they think ADI is a hip and practical service for Los Angelenos and others.
But Is It Art?
They say “Max Parrish,” you say “poster of Paris.”
They say “Rothko,” you say “I’m broke though.”
Parrish! Paris! Rothko! You’re broke though! Let’s call the whole overly-critical-guests-coming-to-town-to-mock-your-decor thing off.